Writing/Content Guidelines for WTN Media properties
Seeking freelancers!
WTN Media, a business-to-business news and events company, is seeking freelance writers. Qualifications include proven experience writing about business at the executive level, ability to conduct interviews with C-level and Fortune 500 executives, and a strong interest in information technology, the life sciences, or other high technology. WTN Media’s properties are known for quality, reach a core audience of managers and executives, and must convey business value.
Pitches
Submit pitches by e-mail to writers@wistechnology.com outlining—specifically, clearly and concisely—the content you would provide, its target audience, and the information need that it fills. Do not submit on-spec work. Attach or provide links to clips of relevant published work if available.
Pay is on a sliding scale based on type of content, sourcing and research. We have assignments available for the right person.
Content
Major content areas/audiences include:
- FusionCIO: IT managers through CIOs; non-exclusive focus on Wisconsin/the Midwest.
- FusionHealthcare: IT mangers through CIOs, informaticists, and other IT-focused roles, in healthcare; non-exclusive focus on Wisconsin/the Midwest
- WTN News: Entrepreneurs in technology fields, investors, business and IT managers and executives, and a variety of business/tech community leaders. Must have Wisconsin angle or tie-in.
In addition to features, news and interviews of about 600 to 2,000 words, pitches for multimedia packages, podcast series, video interviews and interactive tools are also considered.
Conflicts of interest
All content authors must be disclosed, including assistants or subcontractors, regardless of who will appear in the final byline for publication. Authors must be free of conflicts of interest including financial relationships with sources used in the content, people or organizations featured in the content, and their direct competitors.
Commentary/Columns
Commentary articles provide members of the community who are not necessarily journalists to share their subject-matter expertise, views and opinions and to gain exposure.
Submit a pitch by e-mail to writers@wistechnology.com outlining—specifically, clearly and concisely—the content you would provide, its target audience, and the information need that it fills. When submitting something you have already written, include an “executive summary” with the same information.
Commentary authors have some latitude regarding topics, but submissions are still subject to WTN‘s editorial standards including but not limited to relevance and quality. Regardless of WTN‘s editorial role, WTN disclaims responsibility for content expressed in commentary articles and notes that they do not necessarily reflect the opinions of WTN or its staff.
Columnists are commentary writers who submit content on a regular schedule, generally between once a week and once every two months. Columnists commit to and maintain a regular schedule.
